Competition My Borjomi
The company "IDS Borjomi" is an author and organizer of the competition. The project aimed to encourage students and equip them with practical skills together with the theoretical knowledge.
On September 12, the winner students of the competition were named. The places were distributed accordingly:
- I position - the group of Ilia State University
- II position - Guram Tavartkiladze Teaching University
- III position - Caucasus University.
The participants of the competition were given the tasks. For the first step, they should think over the advertising images for Borjomi Ad 2012 emphasizing the slogan: "Borjomi - Brings Harmony". For the second step, they should generate a creative idea for Borjomi Ad 2013 Campaign, aims at demonstrating the situations, where the Borjomi is used.
The prize fund of the competition was 10 000 USD.
- I position - 5000 USD
- II position - 3000 USD
- III position -2000 USD
Ilia State University was rewarded with 5 000 USD.
The jury was staffed by the heads of "IDS Borjomi Georgia" and representatives of other Georgian companies as well. This year, 10 teams from the ten universities of Tbilisi took part in the competition.